Question 1

What size kits are available?

Accepted Answer

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Question 2

What information do we collect and why?

Accepted Answer

We collect and process personal data about you when you register to use this or our other websites or our digital applications or purchase or express an interest in receiving products or services from us or subscribing to our communications. This includes: Your contact details including your name, postal and email address and telephone number. aTo contact you in order for us to manage, administer and provide our products and services to you. To respond to any correspondence and service-related enquiries you send to us in respect of our products or services. To provide you with relevant information such as operational updates (including access information, ticket collection information and fixture changes) relating to match days and other events. We will use this information to market products and services to you where you have consented to this. Where required under relevant data protection legislation or regulations, we will pass on this information to relevant third parties to notify such parties of your consent preferences in relation to different types of cookies. We will also use this information to market LFC products and services to you (including via electronic means) and to inform you about LFC news, competitions, events and other information, to the extent you have not opted-out and to the extent such marketing relates to a product and/or service you have previously ordered or purchased or to a product or service you are communicating with us or have expressed an interest in. We may use this information to collect payment of debts from you, for example where payments for hospitality are overdue. We may receive this information from the Premier League rather than collecting it directly from you ourselves, but usually only where you have opted-in (e.g. on the Premier League website) to receiving information from us. We may also receive this information from licensees of our brand (e.g. third party apps, games and retail outlets) where you have opted-in with that licensee for your information being shared with us. To communicate any updates to you including any changes to our services, the terms and conditions of any services which we have provided to you, any changes to this privacy notice and to our websites. To invite you to give feedback and/or take part in market research or surveys to assist us with improving fan experiences and our products and services. Identity details including your title, name, date of birth, gender, user name, social media handles or other similar identifier. To register you as a fan, to establish your identity and to ensure that we are corresponding with and providing products and services to the correct person. To enable your participation in a prize draw or competition which you have entered. To market products / services to you where you have consented to this. We will also use this information to market LFC products and services to you (including via electronic means) and to inform you about LFC news, competitions, events and other information, to the extent you have not opted-out and to the extent such marketing relates to a product and/or service you have previously ordered or purchased or to a product or service you are communicating with us or have expressed an interest in. We may use this information to collect payment of debts from you, for example where payments for hospitality are overdue. We may receive this information from the Premier League rather than collecting it directly from you ourselves, but only where you have opted-in (e.g. on the Premier League website) to receiving information from us. We may also receive this information from licensees of our brand (e.g. third party apps, games and retail outlets) where you have opted-in with that licensee for your information being shared with us. We only collect information about your gender for statistical purposes and to personalise the products and services we offer to you. Financial information including bank account and payment card details. Your payment card details may be collected via our website or app. This information is used solely for billing purposes by our PCI-DSS certified payment services provider. Your payment card information is encrypted and transmitted to our payment services provider securely via HTTPS. Your payment card details are never stored on our systems, and no one at LFC can access them. A limited selection of our staff can access your payment card's expiration date to ensure your payment information remains valid. We may collect your bank account details to process any subscriptions (e.g. TV subscriptions, regular season ticket payments) you enter into with us. Details of payments to and from you and other details of products and services you have purchased from us including any feedback. To allow us to provide you with any products or services you have purchased from us. To administer any refunds that we provide to you. To enable you to track your payments history through your account. To establish whether other products / services that we may wish to contact you about (where we are entitled to do so) are relevant. To respond to comments / complaints you or others may send to us. To improve and protect our products, platforms, content, services and websites. To check your eligibility for tickets and other events which you wish to attend. Your preferences in receiving marketing communications from us and any third parties (including any consents you have given us) and confirmation of whether or not we should contact you. To make sure that we only send marketing information to you where we are entitled to do so. We receive a 'yes' or 'no' answer at our request from the Telephone Preference Service and as a result of mortality and gambling/betting/financial screening as an indication of whether we should contact you for marketing purposes. Your official supporters' club membership status. We receive a 'yes' or 'no' answer at our request from the official supporters' club as to whether you are a member. This assists with ticketing and providing benefits to members. Your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. We will use this information to show you information that is relevant to you including your account information and history to allow you to administer your account. We also use some of this information for analytics purposes, which are described in more detail below under 'Our use of data analytics'. Technical data about your access to and use of the website and app. This is likely to include IP address (from which we may infer your country of location), the type of device you are using, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the device you use to access our website or app and information about whether you open our communications, which content you have viewed and other page interaction information. This is primarily to help us better understand how our fans use our digital platforms to enable us to create better content and more relevant communications. For more information on this, please see our Cookies Policy. As part of the Champions Trophy Experience within the Official App, 'Champions Presented by Standard Charted&rsquo; we use Truedepth API to access the Front facing camera on iOS devices. The only use of this information is to provide valuable user features. None of the information collected by the TrueDepth API ever leaves the user's device. We do not share information around the TrueDepth API with third parties and we do not store or process in any other way the data which we access and use via TrueDepth API. As part of this feature in the Official LFC App a user can opt to use the function to place stickers on their face and can opt to save photographs of themselves. LFC do not store any of this face data within the App or on a server. Information relating to any access, disability and/or dietary requirements you may have. We will generally only request this information where it is needed for ticketing or hospitality purposes, for example where you have bought a ticket to an event so that we can make sure there are suitable accessibility arrangements in place. Information required by law. This may include, for example, where we need parental consent to provide online services to children under 13 (however, most of our websites are not designed for children under 13) or in response to requests by government or law enforcement authorities conducting an investigation. Copies of identity documents where you are a season ticket holder (in which case we may collect details including your place of birth and residential address) which may include a photograph. Where you are a season ticket holder, we may take copies of your identity documents in order to verify your identity. We will only keep copies of your identity documents for as long as it takes us to verify your identity and will th e n securely delete those copies. We use software that analyses the copies of identity documents that you provide to us which may automatically make a decision about your identity. However, where an automatic decision of this kind is made, you will always have the opportunity to challenge it if you disagree with the decision made. We will not use the copies we take of your identity documents for any other purpose. We may take a photograph of you to confirm your identity during the Season Ticket Amnesty process. This will be deleted once the amnesty has been completed and will not be stored by LFC for longer than this. Please note that we may use and/or share with relevant third parties (including but not limited to other football clubs, government bodies or the police) any of the data described above, or any data we receive from third parties (either via our website or other means) to prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime (including but not limited to ticketing offences) in accordance with applicable law, or to prevent, investigate and/or report any cases of discrimination.

Question 3

Our use of data analytics

Accepted Answer

We evaluate, categorise and profile personal data to help us tailor materials, services and communications on our platforms and on third party platforms such as social media. This also helps prevent unwanted communications from filling up your inbox. This also helps us understand and provide a better experience to our fans, improve and protect our organisation and carry out research connected to our aims. Internal research and analysis : We carry out research and analysis on our supporters, members and volunteers, to determine the success of campaigns and appeals, better understand behaviour and responses and identify patterns and trends. This helps inform our approach and make LFC a stronger and more effective organisation. Understanding our fans, their interests and what they care about also helps us provide a better experience. Analysis and grouping : We analyse the data we collect about fans to identify common characteristics and preferences. We do this by assessing various types of information including behaviour, for example, previous activity or demographic information, such as age or location. This allows us to ensure you receive the communications, products and information which are most important to you. Profiling to help us understand our fans : We profile fans on the basis of various criteria including their interests, general geographic location, website/app activity and socioeconomic and age groups. We also use aggregated, anonymised lifestyle data obtained from third parties to supplement our profiles. This information helps us to ensure communications are relevant and timely and to offer new products and services that may be of interest to our fans. Several of these analytics activities rely on the use of cookies. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website or digital applications may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookies Policy .

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